BabyDoo uses cookies and similar technologies to provide essential website functions and, where required and with your consent, to measure use of the service through Google Analytics 4.
1. What cookies are
Cookies are small identifiers stored by the browser. Similar functions may be performed by local storage, pixels, SDKs and other technologies. They may be set directly by BabyDoo or by third-party providers integrated into the service.
2. Strictly necessary tools
These are used for functions such as navigation, cart, store and language selection, authentication, security, abuse prevention, payment and storage of privacy preferences. They are necessary to provide the requested service and do not require consent where permitted by law.
3. Google Analytics 4
With your consent, BabyDoo uses Google Analytics 4 (Google Ireland Limited) to obtain statistics about use of the website, such as visited pages, sessions and interactions, in order to improve content and performance. Google Analytics 4 normally uses the _ga and _ga_<container-id> cookies, with a default duration of up to 2 years. The measurement ID used on BabyDoo is G-9Q52CRVNMY. More information is available in Google’s privacy policy: https://policies.google.com/privacy.
4. Marketing and personalisation
Any marketing or personalisation tools are used only when present and, where required, with consent. Refusing them does not prevent use of essential website functions, the cart, account or purchases and does not change product prices.
5. Third parties
Some functions may involve third-party providers, for example payment, security or analytics services. These providers may process technical data according to their own privacy notices. BabyDoo keeps this notice updated based on the services actually integrated.
6. Duration and preference storage
Session cookies normally expire when the browser closes; persistent cookies remain for the period set by the relevant service or until deleted. For Google Analytics 4, _ga and _ga_<container-id> have a default duration of 2 years unless configured otherwise. Consent preferences are stored to document the choice and avoid showing the banner unnecessarily.
7. How to change or withdraw consent
You can accept, refuse or change non-essential categories at any time using the button on this page. You can also delete cookies and local data from your browser settings. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
These texts describe the intended operation of the BabyDoo platform. Before final publication they must be reviewed and completed with company details, controllers, actual suppliers and each store's operational procedures.